Spanish Service Campaign

This project supported the launch of a new Spanish-language weekend service at one of our church campuses, located in a predominantly Spanish-speaking community. The client needed a campaign that could both inform Spanish-speaking attendees currently participating in English services and reach new audiences externally who were seeking a Spanish church experience. The initial push centered on high-visibility digital billboards, supported by on-campus signage, launch-weekend shirts, and invitational collateral. To further build momentum, the rollout also included a Spanish Night of Worship event to kick off the new service time, along with a localized iHeartRadio activation to extend reach within the surrounding community.

The iHeartRadio activation played a significant role in driving engagement, generating 8.8K visits to the Spanish landing page during the promotion,
including 10,500 visits and 4,600 new users attributed to radio within 10 minutes of ads airing.