Let's Go 360 is a podcast created for our local church’s missions ministry, designed to share stories from the field, highlight global partnerships, and inspire listeners to engage with the church’s mission both locally and abroad. This podcast equips and inspires our church community by bringing the work of its missions ministry to life—connecting listeners to people, places, and purpose beyond their own walls.
This project focused on developing the visual identity for the podcast. The target market included church leaders, mission-driven nonprofits, and individuals passionate about global missions. The client requested branding that felt credible and independent, while still subtly connected to the church through visual cues like missions-aligned styling. The identity needed to translate across social media, the missions webpage, and a future podcast website, striking a careful balance between approachability and authority without positioning the podcast as exclusively “for our church.”