Sabbatical Process

The client sought to establish a distinct yet cohesive brand for their Sabbatical program—one that felt deeply personal while remaining aligned with the organization’s existing visual identity. The goal was to develop a calm, refreshing look and feel that supported rest, reflection, and renewal without straying from established brand guidelines. This visual system was applied across key digital deliverables, including a Sabbatical Resource Guide, a Reflection Guide, and a set of supporting email templates and headers, creating a consistent and intentional experience for participants throughout their sabbatical journey.

We ended up using an alternative weight and style of one of the organization's brand typefaces, as well as one of their secondary colors to keep the visual identity connected to the organization, but also as it's own, standalone brand.