Camps Landing Page

The goal of this project was to refresh the look and feel of the Next Gen summer camps webpage, creating a more engaging, informative, and parent-focused experience. The client requested a flexible page layout that could support a two-phase rollout—beginning with a countdown landing page to build anticipation, then transitioning into a registration-ready hub once enrollment opened. Key content included video storytelling, past-year impact metrics, camp details, and clear calls to action, all designed to live within an annual, repeatable framework. This collaborative project marked a significant step in expanding my UI web design experience while working closely with teammates to balance usability, clarity, and visual engagement.