This Heart of Home logo perfectly encapsulates the essence of this company. With it’s thick strokes and bright colors, it shows just how bold the brand is, and shouts “I’m here!” and “I can do this!” which is exactly how we want the girls that come to us to feel. The symbols used in the logo are very simple - a heart and a home. The simplistic nature and line work, gives it a clean and modern feel. We want to prepare these girls for the world ahead and not have them fearing the uncertainty of what may be next. Heart of Home is all about empowering girls, that are aging out of the foster system, to be real and helping them help themselves with the right tools and resources to move forward in life.